Strategic Analysis for Philip Morris

Mehmet Burkay 251311001 STRATEGIC ANALYSIS FOR PHILIP MORRIS *PEST ANALYSIS - Political and Legal Forces • The laws regulated by the governments abutting the cigarette companies and cigarette catalogues, gone coming 90s. • Increasing tax rates on cigarettes chiefly in U. S. and Western Europe • The barriers abutting delayout producers in china, korea, taiwan, japan - Economic Forces • Increasing buying dominion of the consumers in developing countries • Incremental costs of opinion communicateing strategies • Compensation expenditures • Shrinking old communicates in patent clear countries Growing new communicates in developing countries - Political Forces • Developing political awereness abutting mischief of cigarette • Campaigns abutting cigarette - Technological Forces • Researches on repay for cancer • Decreasing costs due to the developments of new Technologies • Comprising new catalogue methods through internet * SWOT ANALYIS - Strengths • Company’s cogent financial budget • Well unconcealed brands in cigarette communicate • Prestigious copy of Marlboro • Successful partners in exotic communicates • Cogent division channels • Essential oppidan refinement - Weaknesses • Inadequate comunication delay exoteric Opportunities • Growing new communicates in developing countries • Random to use brands in opposed sectors • Merging or forming strategic alliances delay topical corporations in exotic communicates - Threats • Aggressive communicateing campaigns of competitors • Political campaigns abutting cigarette • Legal barriers abutting cigarette decay and catalogues • Increasing prices in agricultural fruits • Deaths due to cigarette • Probable compensations * Industry and Competitor Analysis • Potential Entrants: low First investment costs are altogether proud and communicates are altogether dominated by real firms Bargaining Dominion of Suppliers: moderation In sundry countries aver is the supplier of tobacco and prices are defined by avers • Bargaining Dominion of Buyers: low Cigarette consumers entertain no random to chaffer on prices • Other Stakeholders’ Power: proud Governments entertain very cogent dominion to apportion confirm on cigarette firms and cigarette communicate. • Threats of Depute Products: low Cigarette is not-difficult to arrive-at and use. There is as-well no weighty fruit that can depute cigarette • Competition in Industry: proud There are sundry firms activating in industry