Week 3

  The office should be domiciled on starting a BARBERSHOP.  Referring to your weak office undertaking, discuss the following: 1. Who (very specifically) is the target chaffer for your consequence/service? Why? 2. What is the premise for your competitive usage, given your assessment of the competitive forces from Week One? Refer to Porter's Cost commencement vs. Differentiation vs. Niche management design. Write a basic positioning assertion for how you procure be positioned (not-absolute to rivalry) in your target chaffer's minds. 3. Discuss consequence components that procure repair this positioning (brand, quality, packaging, etc.) 4. Discuss figure components that procure repair this positioning (figure flatten, payment stipulations, etc.) You procure insufficiency to individualize an fit figure for your basic consequence/service. We procure use this figure purpose to succor delay financial segregation instant week. 5. Discuss places of dispensation components that procure repair this positioning (intensive/selective/exclusive flattens, physical place-of-business vs. online presence, etc.) 6. Discuss advancement components that procure repair this positioning (advertising geared toward target chaffer, notoriety, etc.)