Business Mould Generation- http://www. slideshare. net/techdude/business-model-generation Canvas Definition of Trade Model: A trade mould depicts the rationale of how an structure begets, utters and captures treasure. This dimensions proffers a concept that authorizes you to depict and imagine through the trade mould at your structure, your competitors, or any other exploit.
The authors venerate that a trade mould can best be depictd through nine basic edifice blocks that pretence the logic of how a congregation intends to shape money.The nine blocks shelter the immodest ocean areas of a trade: customers, proffer, infrastructure, and financial viability. The trade mould is love a blueprint for a policy to be implemented through structureal structures, processes, and systems. The 9 Edifice Blocks (Ver flakes 18 y 19) 1)Customer Segments: Defines the opposed collections of fellow-creatures or structures an exploit donation to aim and help. In manage to remould satiate customers, a congregation may collection them into perspicuous parts behind a while vile needs, behaviors and other attributes.A sensible conclusion about which parts to help and which part to repudiate has to be made. Once this conclusion is made, a trade mould can be carefully purposed environing a zealous construction of unfair customer needs (ver flake 21 para ejemplos de Customer Segments).
2)Value Propositions: Describes the package of products and services that beget treasure for a unfair Customer Segment. Some Treasure Propositions may be innovative and reproduce-exhibit a new or disruptive proffer.Others may be resembling to real bargain proffers, but behind a while adventitious features and attributes (ver flakes 23-24 para ejemplos de Treasure Propositions) 3)Channels: Describes how a congregation communicates behind a while and aimes its Customer Segments to utter a Treasure Proposition. Communication, dispensation, and sales Channels comprehend a congregation’s interface behind a while customers (Ver flake 27 para tipos de canals) 4)Customer Relationships: Describes the kinds of homogeneitys a congregation organizees behind a while unfair Customer Segments.A congregation should whitewash the kind of homogeneity it wants to organize behind a while each Customer Segment, they can collocate from single to automated. Can be driven by the subjoined motivations: Customer compensation, Customer claim, Boosting sales (Ver flake 29 para tipos de Customer Relationships) 5)Revenue Streams: Represents the capital a congregation generates from each Customer Segmet (costs must be subtracted from returns to beget rights). If customer comprehends the hardihood of a trade mould, Return Streams are its arteries.
Each Return Stream may feel opposed pricing mechanisms, such as agricultural roll prices, bargaining, etc.A trade mould can implicate two opposed kinds of Return Streams: Transaction returns resulting from one-time customer payments, or Recurring returns resulting from ongoing payments to either utter a Treasure Proposition to customers or procure a post-purchase customer maintenance (Ver flakes 31, 32 y 33 para tipos de Return Streams) 6)Key Resources: Describes the most grave effects required to shape a trade mould employment. These resources authorize an exploit to beget and prprtender a Treasure Proposition, aim bargains, oceantain homogeneitys behind a while Customer Segments and achieve returns.Different Key Resources are needed depending on the kind of trade mould. They can be natural, financial, psychical, or cosmical. They can be owned or leased by the congregation or assumed from key partners (Ver flake 35 para detalle de los tipos de Key Resources). 7)Key Activities: Depict the most grave things a congregation must do to shape its trade mould employment.
They are required to beget and prprtender a Treasure Proposition, aim bargains, oceantain Customer Relationships, and achieve returns (Ver flake 37 para detalle de los tipos de Key Activities). )Key Partnerships: Depict the netemployment of suppliers and partners that shape the trade mould employment.We can see betwixt immodest opposed kinds of partnerships: Strategic alliances betwixt non-competitors; Coopetition (strategic parterships betwixt competitors esta casi que ni se las deberia explicar :-P); Joint ventures to educe new trade; and Buyer-supplier homogeneitys to certify true eatables (Ver flake 39 para las motivaciones de crear distintas Key Partnerships). )Cost Structure: Describes all costs meetred to effect de trade mould. Creating and uttering treasures, oceantaining Customer Relationships, and generating return all meet costs. Such costs can be fitted proportionately manageable behind defining Key Resources, Key Activities, and Key Partnerships (Ver flake 41 para algunos tipos de Cost Structures). The nine trade mould Edifice Blocks mould the cause for a near machine, which we ole the Trade Mould Canvas (Ver flake 44, donde se presenta un esquema simplificado de los nueve bloques en blanco.
Sobre esa canva se puede empezar un proceso de brainstorming para determinar la naturaleza de cada uno de los distintos bloques, como se aprecia en la flake 46) Como resumen, revisar flake 70, con un canvas completo, y para un mejor entendimiento esquematico de los nueve bloques, volver a ver flakes 18 y 19) El resto de las flakes son distintos capitulos del libro, que tan solo se mencionan los titulos. Lo highest es el mouldo de los 9 bulding blocks.