In this part you conciliate be completing the foremost two sections of a Strategic Marketing Plan. This contemplation is to be established on your New Shoes Simulation crew.
Marketing Contemplation Section I: Situation Partition (Internal and Environmental Analysis)
Accurate name and intimation of all concepts and theories skilled from the progress representative.
Practical examples of concepts that transfer to a constant profit in the question.
Synthesis of concepts and theories from other progress activities.
Well-organized, distinctly presented toil ( loose from unreasonable spelling and exact errors)
Properly cited sources using APA 6th edition.
Ensure use of the assignment rubric, template, and guidelines (attached)
Determine a effect aid using the marketing mix.
Prepare a strategic marketing contemplation.
Conduct an inner and superficial partition of the perseverance.
Conduct a competitive partition.
Understand the marketing mix in enjoin to direct a forcible strategic marketing contemplation for an construction.
The inner partition (crew narrative)
Market Name (competitor's partition)
Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion)
The environmental partition (SWOT- Strengths, Weaknesses, Opportunities, Threats)
Marketing Contemplation Section II
Objectives and issues: at last 2 objectives (restricted and measurable)
Target Market (Market Segmentation)